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Senior Vice President, EMEA Marketing
Margaret Franco is responsible for leading end to end marketing and demand generation activities across Europe, Middle East and Africa for Dell EMC.
Margaret has a long marketing and product management history in the technology industry. She started her career in Compaq and HP in Houston Texas, where she held multiple global leadership roles supporting both the consumer and commercial PC segments. Margaret joined Dell in 2005 and held a number of executive global roles in North America, Europe and Asia in the commercial and enterprise product group organizations.She has also led a number of global marketing functions, Vice President of Integrated Marketing Communications responsible for online, marketing communications, agency relationships and brand positioning for AMD. Margaret has an MBA with a concentration in Marketing from the University of Houston and has a Bachelor of Science in Liberal Arts from Southern Methodist University. Her specialties include Strategy development, Product marketing, Planning, Life cycle management, P&L optimization, CXO level customer interface, Integrated marketing, Brand management , Marketing and Sales Programs.
Chief Marketing Officer
Having spent 12 years in the German Army and Air Force as officer, Bernd Pichler continued to experience 20 years in Volkswagen and Jaguar Land Rover in senior leadership roles like CFO, Sales EVP and General Manager. In January he started in ICONIQ Motors as CMO, readying the EV start-up to become a globally recognized brand. The graduated economist and EMBA spent the last 13 years in China, working successfully within WFOEs and Joint Ventures in market leading positions (TOP5). He married, has four children and is proficient in 4 languages.
Asia Pacific Japan Regional CMO
Foo Siew Ting is an established world class marketing leader with more than two decades of marketing experience within international consumer –goods companies, including Unilever, Mars, Diageo and most recently Fonterra. She has an extensive Global, Asia Pacific experience in both marketing leadership and solid track record of building world class brands and marketing teams, which spans across categories from confectionery, personal care, dairy and lifestyle alcohol brands.
Her most recent 10 years of experience with Diageo has seen her successfully repositioned global brands – Johnnie Walker, Smirnoff, Guinness in both China and SEA markets, and established a solid reputation for world-class consumer-engagement initiatives, purposeful millennial marketing, building culturally relevant brands and disruptive digital programs which turnaround Diageo business across many Asia Pacific markets.
Her astute marketing & passionate leadership of internal/external teams has won her many industry advertising awards. She was recognised as “New York Ad Age China Woman to watch” in 2014 and Marketing Innovator of the Year, China CNBC in 2012. Most recently, she was awarded Top 50 Asia’s women leader by 7th CMO congress in 2016 for her leadership achievements.
Executive Vice President and Chief Marketing Officer
Bharat Tewarie joined UCB in Belgium HQ in 2015 with more than 25 years of experience in the pharma and biotech industry. He has acquired impressive world-wide expertise while working in the USA, Switzerland , Germany and the Netherlands in both global and local roles leading global business franchises to great success. Trained as medical doctor (MD) in the Netherlands, Bharat Tewarie also has an extensive background in multiple aspects of pharmaceutical management, including P&L responsibility, business development, sales, global marketing, clinical research and medical affairs. He has dedicated his career to better understanding patients living with chronic diseases and how to best meet their needs.
As UCB’s Chief Marketing Officer, Bharat is a member of the Executive Committee of UCB and heads up Global Marketing & Innovation Excellence, Insight, Patient Experience, Early Stage Commercial Leads, Upstream Marketing, and Patient Access & Pricing Practices.
Chief Marketing Officer
Ms. Nicole Yang has 12+ years brand and marketing experience, with a wide spectrum across mainland China, HK, Singapore, United States. She is currently the Chief Marketing Officer of SECOO Group, taking care of brand, marketing, PR，media and strategic cooperation areas for the 4 business units under SECOO Group.
Founded in 2008, SECOO now becomes the biggest Online-Offline Premium Lifestyle Platform in China, with 15+ million members with average spending per transaction over 3,500 RMB, and collaborating with over 1000 premium brands globally. The Headquarter of SECOO is located in Beijing, and has Experience Centers and branch offices across Milan, New York, Hong Kong, Malaysia and Chinese cities. Focusing on premium user for the past 9 years, SECOO got listed in NASDAQ on Sept.22nd, 2017, and reports profit in 5 consecutive quarters.
Before joining SECOO, Ms. Nicole Yang has worked in Unilever, Ogilvy & Mather, L’Oreal and P&G. Through the past 12 years, she always focuses on Brand and Marketing work, and has seasoned experiences with the brands such as Lancome, Yusai, SK-II, MaxFactor，Olay, Tide, Ariel and etc. She has also worked as P&G Global Trends Forecast Director, predicting the coming 7-10 years major trends.
With the experience throughout different price tiers and categories, Ms. Nicole Yang has her deep understanding in the brand objectives, strategies and approaches in different brand stages. With her seasoned experience in marketing territory, Nicole has served as the judge of several influential marketing awards, such as Effie Award, ECI Award and etc.
After her returning back to China in 2014, she joined SECOO in end of 2015. As the digital pioneer, she’s taking the challenges of the rapid-changing China market, competition landscape and consumers’ behavior and preference, and aim to establish a new way of brand and marketing that fits the digital era with her in-depth thinking and rapid market practice.
SVP & Managing Director Greater China
Annemiek is SVP & Managing Director Greater China for Fossil Group.
Fossil Group’s wearables products, include licensed brands Emporio Armani, Michael Kors and Diesel and owned brands Fossil, Skagen and Misfit. Fossil Group’s brands are represented in retail, wholesale and ecommerce channels throughout China and managed directly and through provincial and TP partners.
She has been with Fossil Group since 2002 in various roles including Managing Director of Australia, Vice President APAC Licensed Brands and Vice President Commercial Operations APAC.
Annemiek has been heavily involved in the Misfit integration in China and the launch of the Fossil Group’s Wearables line in Asia.
Annemiek holds a business degree from the University of Wales and is a Chartered Accountant.
Annemiek is a Dutch Australian and enjoys hiking and painting and spending time with her husband and teenagers.
Vice President of Marketing & Sales
Katharine Wang is the Vice President of Sales & Marketing of naked Group. She leads the company in public relations, digital strategy, and brand strategy for naked Group.
Katharine joined naked Group in 2014. Her extensive experience in brand management and revenue mixed with her key business insights and strategy established an effective Sales & Marketing operation. Katharine initiated several key initiatives for naked Retreats while supporting several new projects from naked Group, most notably naked Hub. Under her leadership, naked held successful online-offline events, received increased media exposure and several prominent industry awards. As naked Group expanded its offerings, Katharine focused on integrating the naked business units in a holistic ecosystem under a strong naked brand/lifestyle concept.
Katharine has over 18 years of marketing and sales experience in leading luxury hotel groups. She led Sales & Marketing at top hotel brands The PuLi Hotel, Starwood and Fairmont. She is MBA at the KEDGE Business School. In her spare time, Katharine enjoys outdoor activities like scuba diving and hiking; she is also a prominent member in various entrepreneurial/social circles in Shanghai.
YIJIAN CEO, Brand Reputation and Crisis Management Expert, Former GE Consumer & Industrial Asia CMO
● CEO of Style International (B2B digital marketing & crisis management expert)
● Bilingual Senior Executive Trainer/Facilitator
● Former GE Consumer & Industrial Asia CMO
● Chairman of European Chamber Marketing & Communications Committee (2016-2017)
● Chairman of Association of International Chemical Manufacturers PRCC (2015-2016)
● East China University of Science and Technology EMBA Guest Lecture
● Advisor of CCTV-National Brand Plan (国家品牌计划)
20+ years multinational and multicultural experience in China, UK and US in both B2B&B2C as senior executive serving Fortune 100 companies. Previous experience including:
● Asia Pacific CMO of GE Home Appliance，Lighting and Industrial Group
● Global Promotion and Digital Leader for DSM Engineering Plastics Group
● DSM Personal Care Business Strategy Director
● DSM China Branding, Digital, Communications and Culture Director
● Consultant in Deloitte management consulting (Chicago) on globalization strategies, etc.
● On-screen reporter/producer of CCTV-1焦点访谈Received “China News Award” – the highest in this field.
National GM of Marketing Center
TzetuoCheng has been National GM of Marketing Center in Xiaomi Ad & Sales Department since April 2016. He is responsible for strategic planning, project operation, and Ad marketing. Meanwhile, Tzetuohas been dedicating to promoting the development of the marketing industry in China. He is the Vice Secretary-General in the 2ndCouncil Secretariat of Digital Marketing Committee under China Advertising Association of Commerce (CAAC); and was invited to serve as the final judge for several national and overseas marketing awards, including the Greater China Effie Awards, the China Great-wall Advertising Awards –Media Marketing Awards and Interactive Creative Awards, and the Digital Singularity Awards in Taiwan, etc. Before joining in Xiaomi, Tzetuowas responsible for IP marketing in Marketing Strategy Center, SohuVideo. With his leadership, the team had achieved prominent growth and even broken the record of 200M RMB sales for single project sales in the Internet industry by marketing “The Voice of China” in 2013, which was distributed online exclusively to SohuVideo. In 2014, Tzetuoco-founded Intelligent Steward Co., Ltd. as a partner and raised over 50M USD in a series A funding round.
Have more than 18 years of marketing experience and expertise
Lead OSRAM APAC marketing team covering 8 countries
Have deep study and practical experience in the field of brand strategy, integrated marketing, online marketing campaign, content marketing…
Created and developed a set of fast and effective B2B digital marketing and brand building methodology
Leaded and organized “China Best Auto lighting Campaign”, which wined the silver award in China 9th Ad. Summit
Director of International Partnership
Ms. Liu TingTing has been working as director of international partnership of MFW, superintending destination and brand cooperation globally. Since Ms. Liu joined MFW in 2014, she and her team has successfully maintained and developed over 200 partners including airlines, hotel groups, automobile brand, financial brand etc. She focuses on the study of China’s outbound tourism market and has abundant experience in online travel marketing.
Mr. Cui is recognised as one of the most influential leaders in the world of sports in Asia and globally for having helped build ONE Championship to a global powerhouse over the last 7 years. ONE Championship is Asia’s largest sports media property and is broadcast to over 1.7 billion potential viewers, 138 countries and holds over 40 events across Asia a year. Headquartered in Singapore, the company is backed by Temasek (Singapore government) and Sequoia Capital and the company is valued at $1 billion.
As CEO International of ONE Championship (ONE), it is no surprise that he is regularly featured in global publications like New York Times, Forbes, CNN and China Daily. His 25+ years of sports industry experience makes him one of the most sought after keynote speakers at multiple conferences around the world.
Prior to launching ONE Championship, Cui spent six years with Asia’s number one sports broadcaster – ESPN Star Sports (ESS). There, he successfully headed the event business development across Asia and project-led some of the biggest sporting properties and television event partnerships in the region.
Before he joined ESS, he was the Director of Communications for the PGA Tour – Golf Canada and also served as the Managing Editor for Canada’s number one golf publication during that same period. Throughout his career, Cui has played an invaluable part in the likes of the Commonwealth Games, the World Championships, the Sydney Olympics, the PGA Tour Bell Canadian Open Championship, the LPGA Tour BMO Women’s Open, the X Games Asia, the World Series of Pool, World Futsal and the creation of ESPN’s Martial Combat.
Director of Marketing, Greater China, Korea and ASEAN
Jesse Liu 刘志强先生现任NetApp 公司大中华区市场总监。由他率领的团队负责为NetApp 大中华地区 (包括中国大陆、香港、台湾) 制定市场战略规划，负责媒体公共关系与分析师关系管理、品牌管理、渠道通路营销、市场推广等工作。
Jesse 于2011 年加入NetApp，之后启动一系列营销管理举措，如整合品牌推广，NetApp 创新论坛的创立，数字营销的转型突破等，都赢得了业界的认可。
在加入NetApp 之前，Jesse Liu 担任EMC 中国区渠道市场总监(2007-2011)，并曾在IBM 企业系统部门长期负责企业级产品市场管理、行业市场管理及解决方案合作伙伴建设等工作(1998-2007)。
Jesse 也曾就职于电子工业部六所合资企业北京华胜计算机有限公司。Jesse 拥有北京大学国际EMBA 学位，就读于北大中国经济研究中心（北大国发院前身）。并持有大连理工大学工业管理及工业外贸学士学位。他曾应邀在西安交大-利物浦商学院演讲企业品牌塑造，并在一些媒体撰写企业管理、数字营销及IT 创新类文章。
Asia Marketing Communications Director
- Bill currently works Texas Instruments as Asia Marketing Communications Director, responsible for all advertising and PR activities for Texas Instruments in Asia Pacific region.
- He built more than 15 years working experience in marketing and high tech industry. He has worked for leading high tech companies, including Texas Instruments, Sun Microsystems, Dell, and Compaq, in various marketing and technical support positions.
- Bill got his MBA degree from Richard Ivey Business School in Canada, and his Mater degree from Chinese Academy of Sciences.
- Bill served as final judge for ROI festival from 2010.
New Media Marketing Expert, Marketing Author
Xingtong Tang is the Chief Expert of Traditional Enterprise Transformation Research Team in Tsinghua University. He is also the internet consultant of a few listed companies such as Alibaba, Tencent, Haier, Xiaomi, Baidu etc. He served as expert judge and consultant of Sina Content Marketing, The Philippine Academy Award, The Tiger Road Award and North Point Entertainment Strategy.
Cherry Zhou currently serves as Marcom Head in DatangNXP Semiconductors, responsible for integrated communication work including corporate communication, marcom, PR, digital communication and university relationships.
• 14 years solid communication experiences in cross-culture environment at both strategy and operational levels;
-3 years in Government for overseas promotion and government relationship for MNCs
-6 years in MNCs(Germany, UK and French) for integrated communication
-5 years in high-tech industry for marketing communication and product marketing
• Rich experiences in all Communication spectrums including Corporate Comm., Marcom, Product Promotion, Brand Building, Investment Relationship, PR, Crisis Comm., Digital Comm. etc, as well as deep understanding of marketing intelligence;
• Effective communication in cross culture and function teams for both internal & external, culture integration of M&A and JV
Cherry Zhou majored in Journalism in Hubei University for bachelor degree and held Master in MBA from East Normal University.
Founder of Mo-Che Consulting, Former GM of Cooper Tires China
Alex Koi is the founder of Mo-Che Consulting an organization dedicated to helping companies creates a competitive edge in the Chinese economy. He specialized in the building of corporate culture and brand DNA.
Alex worked for Cooper Tires from 2007 till December 2010 as General Manager for China operation. Cooper Tires grew at more than 40% year on year from 2008-2010 and emerged as a Tier one retail brand.
Former Digital Marketing and Branding Strategy Leader
Alex has more than 8 years of B2B marketing experience in the healthcare industry. The most recent role is Digital Marketing & Branding Strategy leader for GE Healthcare Greater China, where he established several significant and innovative digital marketing initiatives, such as launching the one-stop shop on WeChat platform for both external customers to view products and solution, inquire service supports, and participate online training and offline events, as well as internal sales to utilize it as a digital sales tool, while linking to the existing CRM system to complete the user behavior tracking, tagging, and targeted nurturing goal. During his role as the Marketing Operations Manager, he built the entire CRM system with revenue marketing strategy through lead management process and ROI measurement within SalesForce.com platform. He also designed and deployed the standardized customer engagement automation process for all types of marketing campaigns, including events, inbound, web, social media, and webinar.
Alex joined GE in 2011 as America’s Marketing Programs Specialist based at GE Healthcare headquarters in Milwaukee, Wisconsin. He had led numerous National tradeshows across United States and Canada as well as revamping a legacy demand generation program, where he received his lean six sigma certification from.
Prior to GE, Alex had experiences in pharmaceutical, commercial banking, and electronic parts industries. He also had an entrepreneurial experience in founding the first frozen yogurt business in Taiwan.
BesChannels is the leading SCRM marketing automation enterprise. With not only the deep understanding of SCRM Marketing Automation application in the leads generation and conversion, but also excellent technical product, BesChannels is leading and representing the development of marketing automation industry in China. So far BesChannels serving more than 200 well-known enterprises, including Microsoft, Tencent, SAP, Lenovo, Didi, United English, Bayer, Johnson, Shell Oil, SIGMA, Wal-Mart and Rhine Technology.