Align Your Brand with the High-Level Marketing Event in AsiaADMS delivers a high-quality audience representing companies with budgets of all sizes looking for solutions like yours. Engage with potential customers, raise your brand’s awareness, or share your company’s message at the premier marketing event.
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1. Shaping Consumer Attitudes.
Build relationship with your target customers, gain trust, and top shape buying attitudes.
2. Differentiating from Competitors.
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3. Generating New Leads.
Showcase and demonstrate your solution, establish new partnerships and expand your business.
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Senior Vice President, EMEA Marketing
Margaret Franco is responsible for leading end to end marketing and demand generation activities across Europe, Middle East and Africa for Dell EMC.
Margaret has a long marketing and product management history in the technology industry. She started her career in Compaq and HP in Houston Texas, where she held multiple global leadership roles supporting both the consumer and commercial PC segments. Margaret joined Dell in 2005 and held a number of executive global roles in North America, Europe and Asia in the commercial and enterprise product group organizations.She has also led a number of global marketing functions, Vice President of Integrated Marketing Communications responsible for online, marketing communications, agency relationships and brand positioning for AMD. Margaret has an MBA with a concentration in Marketing from the University of Houston and has a Bachelor of Science in Liberal Arts from Southern Methodist University. Her specialties include Strategy development, Product marketing, Planning, Life cycle management, P&L optimization, CXO level customer interface, Integrated marketing, Brand management , Marketing and Sales Programs.
Chief Marketing Officer
Having spent 12 years in the German Army and Air Force as officer, Bernd Pichler continued to experience 20 years in Volkswagen and Jaguar Land Rover in senior leadership roles like CFO, Sales EVP and General Manager. In January he started in ICONIQ Motors as CMO, readying the EV start-up to become a globally recognized brand. The graduated economist and EMBA spent the last 13 years in China, working successfully within WFOEs and Joint Ventures in market leading positions (TOP5). He married, has four children and is proficient in 4 languages.
Asia Pacific Japan Regional CMO
Foo Siew Ting is an established world class marketing leader with more than two decades of marketing experience within international consumer –goods companies, including Unilever, Mars, Diageo and most recently Fonterra. She has an extensive Global, Asia Pacific experience in both marketing leadership and solid track record of building world class brands and marketing teams, which spans across categories from confectionery, personal care, dairy and lifestyle alcohol brands.
Her most recent 10 years of experience with Diageo has seen her successfully repositioned global brands – Johnnie Walker, Smirnoff, Guinness in both China and SEA markets, and established a solid reputation for world-class consumer-engagement initiatives, purposeful millennial marketing, building culturally relevant brands and disruptive digital programs which turnaround Diageo business across many Asia Pacific markets.
Her astute marketing & passionate leadership of internal/external teams has won her many industry advertising awards. She was recognised as “New York Ad Age China Woman to watch” in 2014 and Marketing Innovator of the Year, China CNBC in 2012. Most recently, she was awarded Top 50 Asia’s women leader by 7th CMO congress in 2016 for her leadership achievements.
Vice President of Corporate Marketing
Gregory is Vice President of Corporate Marketing and Brand Strategy at Huawei, leading company efforts to accelerate industry-leading marketing, thought leadership, brand capabilities, and enabling Huawei’s own digitization and digital transformation efforts.
As Huawei’s top brand ambassador, the company brand value and reputation have achieved new heights, as it brings digital to every person, home, and organization, for a fully connected, intelligent world.
Previously, Gregory was Vice President of Huawei Global Partner and Alliances, building cross-company partnering and ecosystem capabilities with top alliance and solution partners cross Huawei carrier, cloud and enterprise businesses.
Gregory has more than 25 years industry experience holding senior strategy, channels, sales, alliance management, marketing, product management, and corporate business development positions at Huawei, Citrix, Cisco, Novell, and HPE.
Gregory is an expert in alliances, ecosystems, marketing, branding and the digital economy and in promoting the role and value that ICT and enabling technologies such as Broadband, Data Center, Cloud, Big Data, IoT, and AI play in driving enterprise and country digital transformation and achieving intelligent connectivity.
Gregory is a popular industry speaker, is the author of many articles and serves as an advisor to several associations, closely collaborating with top academia and key opinion leaders on top technology and business issues.
Gregory holds a B.A. in Economics and Master’s Degree in Business Administration (MBA) from the Marriott School of Management at Brigham Young University.
Chief Marketing Officer
Ms. Nicole Yang has 12+ years brand and marketing experience, with a wide spectrum across mainland China, HK, Singapore, United States. She is currently the Chief Marketing Officer of SECOO Group, taking care of brand, marketing, PR，media and strategic cooperation areas for the 4 business units under SECOO Group.
Founded in 2008, SECOO now becomes the biggest Online-Offline Premium Lifestyle Platform in China, with 15+ million members with average spending per transaction over 3,500 RMB, and collaborating with over 1000 premium brands globally. The Headquarter of SECOO is located in Beijing, and has Experience Centers and branch offices across Milan, New York, Hong Kong, Malaysia and Chinese cities. Focusing on premium user for the past 9 years, SECOO got listed in NASDAQ on Sept.22nd, 2017, and reports profit in 5 consecutive quarters.
Before joining SECOO, Ms. Nicole Yang has worked in Unilever, Ogilvy & Mather, L’Oreal and P&G. Through the past 12 years, she always focuses on Brand and Marketing work, and has seasoned experiences with the brands such as Lancome, Yusai, SK-II, MaxFactor，Olay, Tide, Ariel and etc. She has also worked as P&G Global Trends Forecast Director, predicting the coming 7-10 years major trends.
With the experience throughout different price tiers and categories, Ms. Nicole Yang has her deep understanding in the brand objectives, strategies and approaches in different brand stages. With her seasoned experience in marketing territory, Nicole has served as the judge of several influential marketing awards, such as Effie Award, ECI Award and etc.
After her returning back to China in 2014, she joined SECOO in end of 2015. As the digital pioneer, she’s taking the challenges of the rapid-changing China market, competition landscape and consumers’ behavior and preference, and aim to establish a new way of brand and marketing that fits the digital era with her in-depth thinking and rapid market practice.
SVP & Managing Director Greater China
Annemiek is SVP & Managing Director Greater China for Fossil Group.
Fossil Group’s wearables products, include licensed brands Emporio Armani, Michael Kors and Diesel and owned brands Fossil, Skagen and Misfit. Fossil Group’s brands are represented in retail, wholesale and ecommerce channels throughout China and managed directly and through provincial and TP partners.
She has been with Fossil Group since 2002 in various roles including Managing Director of Australia, Vice President APAC Licensed Brands and Vice President Commercial Operations APAC.
Annemiek has been heavily involved in the Misfit integration in China and the launch of the Fossil Group’s Wearables line in Asia.
Annemiek holds a business degree from the University of Wales and is a Chartered Accountant.
Annemiek is a Dutch Australian and enjoys hiking and painting and spending time with her husband and teenagers.
Vice President, Strategy and Business Development, Asia Pacific
Inspired by shared values of ethics, excellence, and leadership, Milliken's passionately engaged community of innovators combine unique insights, deep science, and meaningful design to do good for the world, to create new experiences for customers, and to build for the future. The company's success is enabled by a principle-centered approach committed to talent, strategic, innovation, operational, and financial leadership.
Vice President of Sales & Marketing
Katharine Wang is the Vice President of Sales & Marketing of naked Group. She leads the company in public relations, digital strategy, and brand strategy for naked Group.
Katharine joined naked Group in 2014. Her extensive experience in brand management and revenue mixed with her key business insights and strategy established an effective Sales & Marketing operation. Katharine initiated several key initiatives for naked Retreats while supporting several new projects from naked Group, most notably naked Hub. Under her leadership, naked held successful online-offline events, received increased media exposure and several prominent industry awards. As naked Group expanded its offerings, Katharine focused on integrating the naked business units in a holistic ecosystem under a strong naked brand/lifestyle concept.
Katharine has over 18 years of marketing and sales experience in leading luxury hotel groups. She led Sales & Marketing at top hotel brands The PuLi Hotel, Starwood and Fairmont. She is MBA at the KEDGE Business School. In her spare time, Katharine enjoys outdoor activities like scuba diving and hiking; she is also a prominent member in various entrepreneurial/social circles in Shanghai.
Director, Marketing, Asia Pacific & Japan
Rashish is responsible for building and leading multiple marketing teams across Cisco Asia-Pacific & Japan (APJ).
APJ Architecture and product marketing (c2013 – present):
- Lead Product and architecture marketing in Asia-pacific & Japan for Cisco's portfolio across Enterprise Networking, Security, Data Center & Collaboration. Service provider marketing (c2013 – 2016)
- Responsible for Product marketing campaigns across launches, messaging, promotions, competitive marketing, DG and customer advocacy programs
- Thought leadership programs in emerging strategic areas like Cybersecurity, Internet of Things, Software defined networking as well as Vertical marketing initiatives
- Building always on, persona based, Omni-channel Journeys powered by content marketing
- APJ Events strategy (c2013 – 2017): Building a pan regional portfolio of high-impact Cisco led and industry events
YIJIAN CEO, Brand Reputation and Crisis Management Expert, Former GE Consumer & Industrial Asia CMO
● CEO of Style International (B2B digital marketing & crisis management expert)
● Bilingual Senior Executive Trainer/Facilitator
● Former GE Consumer & Industrial Asia CMO
● Chairman of European Chamber Marketing & Communications Committee (2016-2017)
● Chairman of Association of International Chemical Manufacturers PRCC (2015-2016)
● East China University of Science and Technology EMBA Guest Lecture
● Advisor of CCTV-National Brand Plan (国家品牌计划)
20+ years multinational and multicultural experience in China, UK and US in both B2B&B2C as senior executive serving Fortune 100 companies. Previous experience including:
● Asia Pacific CMO of GE Home Appliance，Lighting and Industrial Group
● Global Promotion and Digital Leader for DSM Engineering Plastics Group
● DSM Personal Care Business Strategy Director
● DSM China Branding, Digital, Communications and Culture Director
● Consultant in Deloitte management consulting (Chicago) on globalization strategies, etc.
● On-screen reporter/producer of CCTV-1焦点访谈Received “China News Award” – the highest in this field.
Senior Marketing Leader with Unilever leading a large billion dollar portfolio of global brands. Responsible for brand innovation, digital marketing, digital content & brand communication with top line /bottom line responsibility for fabric cleaning brands across Asia.. Digital Marketing and Social Media specialist (Certified Inbound Marketer) having created many successful campaigns in the space and teach the same at leading business schools globally. Marketing Trainer with a track record of training over 5000 professionals in marketing skills across leading international marketing forums. 15 years of rich brand leadership experience across India, China and South East Asia with a track record of doubling / tripling brands, high success rate in landing new brand innovations and delivering the top 2 category innovations in the last decade on sales and profitability.
Head of Marketing, Greater China
Tammy leads the Marketing function in Greater China for JLL, the world’s leading real estate services firm which has a total of 16 corporate offices and 20,000 staff. She developed strategies to enhance the firm’s brand awareness, build “Thought Leader” position, and implement strategic actions to drive business development opportunities for the firm in China. She has over 20 years’ experience in marketing and corporate communications. Tammy is also a member of Asia-Pacific Association of Communication Directors (APACD).
Assistant Senior Vice President – Resort Marketing Services
An admen turned Madmen — M for Marketing.
After honing his experience over the last two decades, he took up the challenge in a marketing role in an industry that’s still growing. The gaming industry in Macau has gone through a shaky time and it also reignited a passion for brand development where his core strength lies.
Jit has a matrix role at Galaxy Entertainment Group that comes with a wide range of responsibilities. With his ambition of making a difference in this industry, he took on various roles with a strong point of view of innovating especially with the use of Digital.
Leading the charge for the entire resort brand communications, he’s active in driving overall brand preference in hospitality and f&b. He partners intimately with Operations to develop products and then communicates in a way that would be relevant to customers’ changing habits. His changes can be seen and also copied.
Besides brand communications, one of his other key roles is developing a Shared Services team that supports the overall business needs. Jit is an advocate to elevating his work through story-telling and it can be seen through some of the campaigns he’s directly involved throughout his time.
Before assuming this role, Jit was a seasoned professional having setup Digital business in various capacity since 1993 around Asia. His first stint was when he helped Bates Advertising Group launch XM Malaysia. For more than a decade, he steered the agency to develop digital solutions for brands such as Toyota, Petronas and Sony, with groundbreaking creative ideas that drives business growth.
He then joined OgilvyOne Singapore in 2005 to further his digital and relationship marketing skills managing a portfolio of local and regional clients. A year later, he moved to head up RMG Connect in Beijing, a joint venture between JWT and Ogilvy, establishing the agency operations and managing key technology-based clients.
Jit joined Tribal DDB Shanghai in March 2008 and since then, he has build a strong portfolio of businesses, including winning many new clients. Over the last few years, his leadership saw the winning of many EFFIES as well as creative awards for his clients and in 2010, clinching the Digital Agency of the Year 2010 by Campaign Asia. In March 2013, Jit assume a new role as Vice-President and Managing Director in overseeing the entire operations of DDB Shanghai Group (DDB Advertising, Tribal DDB, RAPP) and continue to contribute towards the growth of digital industry in China.
Marketing Director, Greater China
Jesse Liu 刘志强先生现任NetApp 公司大中华区市场总监。由他率领的团队负责为NetApp 大中华地区 (包括中国大陆、香港、台湾) 制定市场战略规划，负责媒体公共关系与分析师关系管理、品牌管理、渠道通路营销、市场推广等工作。
Jesse 于2011 年加入NetApp，之后启动一系列营销管理举措，如整合品牌推广，NetApp 创新论坛的创立，数字营销的转型突破等，都赢得了业界的认可。
在加入NetApp 之前，Jesse Liu 担任EMC 中国区渠道市场总监(2007-2011)，并曾在IBM 企业系统部门长期负责企业级产品市场管理、行业市场管理及解决方案合作伙伴建设等工作(1998-2007)。
Jesse 也曾就职于电子工业部六所合资企业北京华胜计算机有限公司。Jesse 拥有北京大学国际EMBA 学位，就读于北大中国经济研究中心（北大国发院前身）。并持有大连理工大学工业管理及工业外贸学士学位。他曾应邀在西安交大-利物浦商学院演讲企业品牌塑造，并在一些媒体撰写企业管理、数字营销及IT 创新类文章。
Head of Communications
Jansen joined Merck in 2013 and now is responsible forInternal Communication, Executive Communication, MediaRelation, Event Management in Performance MaterialsBusiness Division.
New Media Marketing Expert, Marketing Author
Xingtong Tang is the Chief Expert of Traditional Enterprise Transformation Research Team in Tsinghua University. He is also the internet consultant of a few listed companies such as Alibaba, Tencent, Haier, Xiaomi, Baidu etc. He served as expert judge and consultant of Sina Content Marketing, The Philippine Academy Award, The Tiger Road Award and North Point Entertainment Strategy.
Founder of Mo-Che Consulting, Former GM of Cooper Tires China
Alex Koi is the founder of Mo-Che Consulting an organization dedicated to helping companies creates a competitive edge in the Chinese economy. He specialized in the building of corporate culture and brand DNA.
Alex worked for Cooper Tires from 2007 till December 2010 as General Manager for China operation. Cooper Tires grew at more than 40% year on year from 2008-2010 and emerged as a Tier one retail brand.